Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Former PM's Audition for Make America Great Again
Britain's shortest-serving prime minister, began the first edition of her video series with a pledge to reveal "those with ill intent" working to bring down the UK, United States and European nations. Truss elaborated she would lay bare how an "international network of progressives function to weaken the democratic process and the will of the people."
"We will examine the Maga phenomenon and see how this can be achieved in Britain," she said. "We will interview the leading lights of the Trumpist political sphere."
Before the program's debut, there was a notably ardent backer. "This marks the start of a kind of political shift," said the controversial US journalist. His media outlet Just the News will host the ex-PM's new broadcasts.
Building Connections in the Conservative Media Landscape
UK-based allies, featuring a counselor supportive of Reform, have also helped her set up the Truss's program. The setup is competent, if somewhat rudimentary. She has gathered 10,000 subscribers in her debut week and her first episode had tens of thousands of views in that timeframe.
It is a modest start, but in aligning with Solomon, the former PM is being thrust into a mature right-wing media network producing and amplifying pro-Trump narratives. Its obsessions involve accusations of information control by the established press and a goal to remove a shadowy government apparatus – which Truss blames for the rapid conclusion of her disastrous time in office.
"The platform is not famous outside of the Maga-verse, but it does have credibility there, primarily thanks to its founder, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Trump," said Alex Hinton, who has analyzed the Maga movement.
A Controversial Partner
Her effort to transplant the pro-Trump media model to Britain has aligned her more closely to contentious individuals such as John Solomon.
He established Just the News in the wake of backlash after he was accused of circulating false stories about Biden's anti-corruption work in the Ukraine, as well as controversial stories about the former US ambassador to that country.
Solomon's reporting were amplified across the pro-Trump media, with the journalist appearing as a frequent visitor on the widely-watched cable news broadcast. Trump himself promoted his stories.
The journalist published the Ukraine claims in a number of opinion pieces for the political newspaper the Hill, where he had already been moved to a columnist role when staffers raised concerns over his articles. His narratives were key in the then-president's request for the Ukrainian government to investigate the Bidens in 2019. This pressure culminated in articles of impeachment against the president. Senators later found not guilty the president.
Weeks after he exited the newspaper in late 2019, the outlet announced it was carrying out a examination of his reporting relating to Ukrainian matters. It concluded Solomon had relied on questionable informants and stated he "failed to identify crucial information about main Ukrainian informants, such as the detail that they had been indicted or were the subject of inquiries."
Entering the Ecosystem
Solomon's own TV and radio guest spots are a example of the political media environment Liz Truss is becoming part of. Solomon mentioned his backing of Truss's project on a program he presents on the right-wing channel, a political media platform that is home to the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also features. She has already interviewed the political operative on a debut installment.
Through her association with the journalist and his outlet, the former leader has become a small part in a much wider network of right-wing publications that often share and promote one another's material.
Solomon's own podcast and Real America's Voice show have often featured individuals such as Mike Benz, a rightwing influencer whose criticism of the US Agency for International Development was referenced by the tech billionaire as reasoning behind dismantling the foreign aid agency.
An International Strategy
While the former PM's unnatural presentation and professional woes have invited ridicule in Britain, certain American analysts do not dismiss her efforts to revamp her image as a UK offshoot of the pro-Trump media ecosystem.
"One must regard folks like that as significant, even if you may not want to take them literally," said Rob Flaherty, who served in the Obama White House.
"Observers witnessed how in 2024 the former president used that alternative press to get his message out. Without a doubt that ecosystem spreads and shapes debate abroad. It looks quite apparent to me that the circumstances in the UK are akin to what enabled this alternative media ecosystem to flourish in America."
Professor Alan Finlayson, said the internet-based conservative network was already making its presence felt in the United Kingdom.
"Digital media is borderless," Finlayson remarked. "There exists a sort of milieu within which content circulates – on occasion manifesting in radical ways and other times more moderately – but which is connected."
Hinton said the growth of the digital conservative movement in the United Kingdom recently meant the "possibility to have a increasing influence is significant."
Cross-Atlantic Aspirations
"Liz Truss along with political figure Nigel Farage in the recent past spoke at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric before the {king of Maga|